2. Audience of Tomorrow
“Maine Public’s firm embrace of its past, present and future gives me confidence in its continued relevance in a rapidly changing world — centered on meaningful service to our state.”
2.1 Assess Audience Trends
Plan and implement deliberate techniques to assess the desires of current and future listeners and viewers.
Conduct quantitative and qualitative research of leading and trailing indicators to assess opinions and trends among users as a whole and among key demographics
Regularly review research findings and adjust content and delivery accordingly
2.2 Attract Younger Listeners and Viewers
Build our popularity among younger people, especially age 18-44.
Expand Maine Public's presence on relevant social media platforms
Develop podcasts including adaptation of existing content like Maine Calling into podcast format
Continue to identify and offer content on our platforms that will appeal to a wider and potentially younger audience
2.3 Grow Our Audience
Growth of audience will contribute to future relevance and sustainability.
Better educate the communities we serve about the wide array and unique value of our offerings
Promote our content outside of our own communication channels and offerings
Increase face-to-face community engagement via screenings, special events, and our own public spaces yet to be developed
Reach new audiences in keeping with demographic changes in our communities